Copywriting

Compelling copy that drives your target audience to take action

You’ve built something meaningful, whether it’s a wellness product, a private practice, or a mission-driven health brand. But if your message isn’t clear, compelling, or aligned with your audience’s values, even the best offerings can get overlooked.

As a science-savvy copywriter, I specialize in evidence-backed, emotionally resonant copy for health and wellness brands. I help you speak your audience’s language while staying true to your brand’s integrity so your words can convert.

Whether you're selling supplements, promoting services, or growing your email list, I create copy that earns trust, builds connection, and moves your audience to take action.

And here's why it matters: 74% of companies say content marketing (including copywriting) increases lead generation, according to Forbes Business (2024). When done right, your words can be your most powerful sales tool.

What I can write for you

Your copy should do more than just sound good. It should work. I offer strategic, on-brand writing, including:

  • Website copy – Clear, conversion-focused copy for homepages, service pages, and more

  • Landing pages – High-impact, goal-oriented pages designed to convert

  • Sales pages – Strategic storytelling that sells with integrity

  • Email campaigns – Nurturing sequences and promotional emails that drive action

  • Lead magnets – Value-packed downloads that grow your email list

  • Product descriptions – Science-backed, benefit-driven blurbs that sell

  • White papers – Content that showcases your thought leadership

  • Ads & promotional copy – Messaging for print or digital that grabs attention (and keeps it)

Why choose me?

  • Health + marketing expertise
    With a background in biology and deep knowledge of the wellness space, I understand your subject matter and how to position it for your audience.

  • Trust-first copywriting
    I write copy that’s persuasive, but the power of persuasion must always be used for good! That’s why my writing is grounded in transparency, empathy, and science-backed credibility.

  • Strategic + on-brand
    Every line is written with your goals, voice, and audience in mind. No cookie-cutter copy here.

  • Results-driven
    Whether you’re looking for more bookings, more sales, or more email signups, I craft copy that’s built to perform.

Ready to turn browsers into buyers?

If your brand deserves copy that connects and drives real growth, let’s talk.
Contact me to get started on copy that feels good and gets results.

Unsure of the difference between copywriting and content writing?

You’re not alone! Here’s an easy way to look at it:

Think of fishing. While good content writing works like the bait that attracts the fish, copywriting is the hook that catches and holds it.

In the same way, content writing draws your audience in with value (through blogs, articles, educational materials, etc.), while copywriting uses human psychology and persuasion to seal the deal.

In the sales funnel, content writing is towards the top, at the awareness and interest stages. Copywriting, on the other hand, is more towards the bottom of the funnel, at the subscribe and convert stage.

Together, the two form a smart, seamless strategy that works. Need help with one or both? I’ve got you covered.