Content writing

Trust-building content that connects, educates, and converts

Whether you’re a health tech company, a wellness brand, or a medical practice, you already know how important it is to build trust with your audience. But how do you take scientific and medical information and turn it into something the average person can actually understand and trust?

That’s where I come in.

I specialize in science- and health-focused content that helps your expertise shine, clearly and compassionately. My writing transforms complex information into accessible, engaging content that builds trust, educates your audience, and supports your marketing goals.

And the impact? According to a 2024 Forbes Business survey, 74% of companies say content marketing increases lead generation. In other words, good content doesn’t just inform; it grows your business. You provide valuable information readers can apply to their daily lives and health decisions, so when they’re ready to make a buying decision, you’re the one they turn to.

With my background in biology and years of experience writing for health-forward brands, I know how to strike the right balance between scientific accuracy and conversational tone. Every piece I create is grounded in reputable sources so your readers can feel confident in your credibility, and you can stand out as a trusted voice in your space.

What I can write for you

Whether you’re looking to attract new clients, educate patients, or position your company as a trusted leader in health and wellness, I offer high-quality content tailored to your brand, audience, and goals, including:

  • Blog posts that drive search engine traffic and provide real value

  • Patient education materials that inform and empower

  • Brochures that simplify science and speak to your customer

  • Video scripts that bring complex topics to life

  • Q&As and explainers that demystify difficult topics

  • Press releases that get media attention and build excitement

Looking for something more custom? Let’s talk!

Why work with me?

  • Scientifically sound: I lean on peer-reviewed research and reputable sources to ensure every piece is accurate and up to date.

  • Marketing-friendly: I write with the reader in mind, always keeping clarity, tone, and brand voice front and center.

  • Credibility-building: My writing makes your website look more professional and positions your company as an authority on relevant topics.

  • Versatile & reliable: Whether you need short-form web copy or long-form educational content, I deliver on time and on point with minimal oversight.

Let’s make science make sense.

Ready to create content that connects? Get in touch to chat about your project. I’d love to help you bring your ideas to life with clarity and confidence.

Unsure of the difference between copywriting and content writing?

You’re not alone! Here’s an easy way to look at it:

Think of fishing. While good content writing works like the bait that attracts the fish, copywriting is the hook that catches and holds it.

In the same way, content writing draws your audience in with value (through blogs, articles, educational materials, etc.), while copywriting uses human psychology and persuasion to seal the deal.

In the sales funnel, content writing is towards the top, at the awareness and interest stages. Copywriting, on the other hand, is more towards the bottom of the funnel, at the subscribe and convert stage.

Together, the two form a smart, seamless strategy that works. Need help with one or both? I’ve got you covered.